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Purplebone Dog Grooming

Grooming the dogs of London since 2010

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Purplebone is London’s premier dog grooming spa parlour, offering many services to suit most dogs needs. Our highly trained, City & Guilds qualified, award winning grooming staff are focused on animal welfare to deliver the best possible expert quality service in a safe and relaxing environment free from cages and drying cabinets. We only take the best possible care of your dog using top of the range products and equipments in our unrivalled Notting Hill dog grooming salons.

Book your next appointment below, we’re open open 6 days a week (9.30 until 5/6)  Directions can be found here.

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How To Book

Below this text you will find our booking application. Start by selecting your location, then click ‘Next’.

*First Name is the Dog’s First Name*

State the breed and coat condition, with as much detail about your desired groom.

Select ‘Remember Me’, to save all of these details for next time.

To edit the appointment click ‘View or change my appointment’ on the email received after booking.

You Should Know

A £25 deposit is required to secure your booking for new customers only. An invoice will be sent to your email. The remainder of the fee will be paid in store upon collecting your dog.

If you fail to show up to your appointment, or cancel within 24 hours, you will be subject to a cancellation fee of up to 50% of the appointment value.

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After trying a few grooming places for our golden doodle, purplebone is by far the best. They listen to what you want and Billy is super committed to delivering it.100% recommend
Isabel Martín V.
19:22 07 Jan 20
Very professional. My puppy’s first grooming and we loved it very much. He smells like coconut afterwards. While waiting for his grooming, we had a lovely brunch around the corner. Perfect way to start a weekend.
Yuan G.
10:46 29 Dec 19
Billy and his team are the best groomers Pixie has ever had. Her coat is lovely and smooth and now she bears very little resemblance to the shaggy dog she was before (she smells lovely too!). Thank you Purplebone!
Rxestama .
10:59 21 Dec 19
Wish we lived in the area again as our part of town is lacking good groomers. The groomers did a great job on our Australian Shepherd. Was able to tell she emoted her groom and it was nice to know that she was given undivided attention during her appointment. This helped make the session a reasonable length of time.
Elena F.
22:00 17 Dec 19
We are extremely happy to take Falko and Martini to Purplebone. Billy and the team are amazing and very friendly with them. They are excellent with their job and I highly recommend them.
Bora M.
10:43 15 Dec 19
My dog Teddy always comes home looking amazing. They take great care of him and their attention to detail is reflected in the quality grooming he always receives. Would happily recommend them to anyone and do!
Mark L.
12:56 12 Dec 19
Purplebone is my favorite place to take my dog for grooming in London! I have tried a few places since moving from Los Angeles, and the team at PB, really listen and knew exactly how to groom my Maltipoo. They were on time completed the grooming in the time frame I was told when I dropped her off. The location is great, right off the tube station. I will definitely be continuing to take my dog here! Thank you so much! Merry Christmas.
Nurse Ashley L.
14:22 09 Dec 19
Excellent groomers! My dogs love going here. Purplebone takes great care of them and they come back looking great!
Avishkar B.
09:52 09 Dec 19
My dog Apple went to Purple Bones for hist first ever ultrasound tooth cleaning appointment. We were very happy with the results and will definitely go back in the future.
Natalia
13:04 09 Nov 19
Took my fur baby for fist time to purple bones after trying a number of other groomers. Really enjoyed the experience they are so professional and make you and your pet feel welcome. They did a fantastic job I’m definitely going to use them as my regular groomers even though we have to travel a distance to get there I know my fur baby is safe and happy while I do some shopping... Definitely recommed
Maria B.
11:41 17 Oct 19
My dog Leo loves it here! He always comes out smelling wonderful and with his teeth white and clean. The groomer understood his mixed coat (he is a mixed breed after all), making it easy to trust their grooming services. Treats and cute toys in the shop as well. We’ll be back!
Stephanie D.
08:19 12 Oct 19
My Chloe ( pomeranian ) just had a full groom. The price was reasonable, the outcome was lovely. Everything they promised has been done right. As soon as we come out the store, people notice the cuteness of chloe. So happy with the service.
iPatz
18:37 04 Sep 19
Very friendly service with fantastic quality! We took our cocker spaniel puppy for his first trim here and they did a really lovely job - the coat shape and great smell lasted for ages!
samual D.
08:40 29 Aug 19
I am really pleased with purplebone!Took Cooper there last week, and he came out smelling lovely and his coat was so soft! And he was a happy dog. We will definitely go back, to groom him again and to try the Ultrasound Teeth Cleaning.
Carla Sofia Andrade F.
10:27 21 Aug 19
I have been taking my mum's dog here for several years and they have always been kind and produced amazing results that previous groomers had failed to achieve. I have my own puppies now and I took them there to get their first groom and once again the results were great. Not only is this the case but when you visit you can see that all the dogs seem happy and calm which is impressive considering that grooming can be a stressful experience for a dog. I would recommend them to anyone.
Poppy S.
12:05 19 Aug 19
This is conveniently located very close to my hairdresser and often can find an appointment for me on the same day. The groomers are the best, they have never given my dog a bad haircut and they usually help with general advice regarding care and products. I feel that they genuinely love the pets here. Oh and once I couldn’t pick up my dog when the finished grooming her as I was stuck in traffic. They were happy to look after her for half an hour.
MaZza0000 .
20:04 17 Aug 19
This is conveniently located very close to my hairdresser and often can find an appointment for me on the same day. The groomers are the best, they have never given my dog a bad haircut and they usually help with general advice regarding care and products. I feel that they genuinely love the pets here. Oh and once I couldn’t pick up my dog when the finished grooming her as I was stuck in traffic. They were happy to look after her for half an hour.
MaZza0000
20:04 17 Aug 19
Booked full treatment package. Their teeth treatment really helped her plaque. Fantastic service and friendly staff. We will definitely come back!
Lily S
10:16 08 Aug 19
First time we took our pomeranian Mango to a groomer and we are very happy with the service. We were treated well by both Jacob, the owner, and Billy, the groomer. Billy explained to us clearly what he would be doing and also discussed a few housekeeping points about teeth cleaning and hair brushing which was helpful. Mango was also smothered with affection. 1.5 hours later , our Mango was full of energy and groomed handsomely! He was also given a treat. Will be a regular customer if all visits are like this 🙂
Chris
15:13 27 Jul 19
Took my 1 year old Pomeranians Teddy and Bella for their first grooming here and it was absolutely phenomenal! Teddy and Bella are siblings and so experience extreme separation anxiety yet the staff handled it absolutely brilliantly. The dogs smelt amazing for weeks and the trim was exactly how i wanted it. The staff were incredibly friendly too! Amazing!
anaid A.
20:02 01 Jul 19
Our dog had the Ultrasonic Teeth Cleaning and he came back with amazingly clean, white teeth! The staff were super friendly, efficient and we would definitely recommend!
Rosalind M.
18:08 29 Jun 19
Lovely staff, friendly my dog looking forward to having a groom in this place .
Nasrin T.
12:36 17 Jun 19
Thank you so much for taking care me, you did a fantastic job, my fur is super clean, shinny and I smell so good. you are just amazing, the best in town; excellent customer service and super friendly groomers! looking forward to go back! highly recommended.
DO R.
12:02 28 May 19
I've tried multiple groomers in London and Purple Bone is by far the best! They're super reliable and really listen to what you want. My dog is always so well taken care of in there and calm - today when I arrived he was asleep after his groom. Couldn't recommend highly enough. Conveniently located right next to Notting Hill Tube too!
Orlagh B.
13:13 03 May 19
I had a great first experience with purplebone and Billy in particular upon a friend's recommendation. Professional, fast and kind, attentive treatment which is most important as I have a slightly nervous dog. More expensive than other places but I will go back again because of the service.
Suzie K
17:30 26 Mar 19
Good service, fair price, very professional and it seems that our doggies are happy too. We are very pleased that we have discovered this place.
Marina M.
23:17 21 Mar 19
One of the best dog groomers i have ever been to. Really professional staff, very friendly and patient too. Highly recommended.
Emily B.
15:48 21 Mar 19
Amazing job with my very nervous show type cocker spaniel! She was calm and happy, and beautifully groomed when I collected her. Thank you!
Rachel A.
12:52 11 Mar 19
I LOVE the Purplebone spa in Notting Hill! They take the best care of my puppy Ziggi!!!! Exceptional service and they’re so sweet! Xxx
Kiran G.
11:43 20 Feb 19
This is the best grooming salon in London. My dog always looks forward to going back here for shampooing. They are very friendly and also professional to advise me about dogs' treatment.
Yuta H
11:07 20 Feb 19
The team at Purplebone are amazing - they took such great care of my dog and gave him a fantastic cut. If you're looking for a dog groomer - these guys are the best. They also stock a great range of dog accessories.
James A.
13:02 09 Feb 19
So far the BEST groomers in central London. Have been to so many groomers before and Couldn’t be more satisfied with my puppies full groom at purple bone. They take responsibilities very seriously and they’re extremely friendly and caring, highly recommending this place to everyone ❤️❤️❤️
Aysan L
14:25 17 Jan 19
Zola the Chelsea poodle doesn't like being separated from us ever but over the past 18 months she become very happy to see Billy and the team at Purple Bone. We visit about every 3 weeks for a full groom including nails and inner ear and she always comes out looking fabulous. Very happy with the service thank you!
Martin J.
19:38 22 Dec 19
Our Mini Schnauzer Murray has been here for a puppy welcome pack and a few full grooms. They always do an amazing job. He looks so cute every time we pick him up and smells amazing. They are so caring and nice to Murray that he loves going there, so much so that we even travel from South London to get him groomed. We also use their shampoo and conditioner at home and it smells so much nicer than normal dog wash. They've also given us great recommendations for home grooming. Very happy we found this place and tried it for Murray!
Tegan G.
17:25 09 Dec 19
Run by an amazing team and offering comprehensive range of grooming options I highly recommend this service. My four legged friend Hugo, a rescue, is at ease being looked after here - which is nothing short of miraculous, having tried five other groomers with no success.Their own brand treats and home use bathing products are also high quality and reasonably priced. All in all they are a perfect match to Hugo’s grooming needs.
Salvador L.
14:15 05 Dec 19
I was worried about taking my puppy Brewster to a groomers as wanted to keep him as fluffy as possible for as long as possible but it was becoming unmanageable with the arrival of the wet season! The team at Purple Bone understood my anxiousness and really took the time to give me some options and reassured me that they would take care of him. I really appreciated the help and advice they gave me - this gave me the confidence that Brewster was in goodhands. It didn’t feel like they were selling their services, but more like they were advising me on what was best for my pup and options to make my life a little easier too ❤️Billy was really helpful and left Brewster looking gorgeous and smelling amazing! Would trust him with Brewster again and again and would totally recommend this West London Groomers to anyone!
Vanessa V.
22:06 11 Nov 19
Purplebone was recommended to us by 2 dog owners and we decided to follow their advice. Toffee had his first full grooming last week and the result is very professional; Manal took excellent care of him and worked steadily with great patience. You choose the kind of cut you prefer for your dog and you get advice to avoid matting. The venison bones I bought as a treat were welcome by our 7 months old puppy 🐶 I would definitely recommend and will return in the future. Thumbs up 👍
sylvie M.
18:44 28 Oct 19
Had a great cut with Melanie for our pup. Very easy to book and price little steep but it was worth the cut. He came out all happy and handsome.
Temi N.
23:01 08 Oct 19
Our darling Friday had a fab time with the lovely people at Purplebone. She looked and smelled great ! We’ll certainly be back soon. Thank you !
michael G.
20:00 28 Sep 19
best dog groomers in london! gave my puppy such a great first time, definitely will be the go to place for the future.
Charlotte S.
08:34 26 Sep 19
Brandy well treated for the grooming and definitely my first choice next time :). The teeth scaling result is very obvious! Say bye to bad breath! 😀
Daniel L.
15:28 07 Sep 19
Friendly staff and great service! My beagle Bean was so happy and proud with her grooming. Thank you so much.
Lauren G.
12:50 03 Sep 19
Purplebone - and the lovely Ruth - did a great job with our wonderful two Cavapoos - Grace and Harry. They were happy to be there and had a great time, which is one of the most important things for us as I am sure grooming can be stressful for a dog... Ruth also did a great job with their grooming and they returned looking very beautiful. Thank you!
Ian D.
07:50 10 Jul 19
Finn my Cockapoo loves visiting Billy and Rute at Purplebone in Notting Hill and Hillgate. The service is amazing, upon arrival, it is clear that all the staff love dogs. I live in South East London but travel to Notting Hill especially to visit Purplebone. They do such an amazing job with listening to what I want and taking care of my boy. Thank you to the team for always making our visit so pleasant and always returning my boy looking his best and smelling delicious!
Asmitha M.
10:09 05 Jul 19
Noodle, my Toy Poodle visits Purplebone for grooming regularly and I wouldn't take her anywhere else. Billy and the team are very professional and helpful and you can tell that they love the dogs left in their care. Noodle always comes out looking her very best - I love her new do with pompoms! The new teeth cleaning service is excellent too.
Gina G.
13:17 04 Jun 19
Noodle, my Toy Poodle visits Purplebone for grooming regularly and I wouldn't take her anywhere else. Billy and the team are very professional and helpful and you can tell that they love the dogs left in their care. Noodle always comes out looking her very best - I love her new do with pompoms! The new teeth cleaning service is excellent too.
Gina G.
13:17 04 Jun 19
We took Reenie, our Cavapoo puppy, today for her first grooming session at Purplebone (Hillgate). All the staff was very friendly and happy to help. Our groomer Vassilis took care of Reenie and gave her an amazing new haircut! We highly recommend Purplebone for its amazing service and we will definitely come back for Reenie's next grooming session!!Victoria, Paschalis & Reenie
Victoria D.
00:44 17 May 19
These guys turn my hairy beast Denis to the most beautiful dog in the neighborhood!
Madina B.
20:47 16 Apr 19
We visited with my standard poodle puppy just to give him some exposure to the grooming environment, Billy was great with him and did a fantastic job with his wash and blow dry. He smelled great for 3 weeks after the groom. We returned a couple of months later for his first ever big boy cut and specifically requested Billy because he has 3 of his own poodles at home, so knows how to deal with poodle fur. Billy is so experienced and often grooms his dogs for shows. He's so knowledgeable and offered us some really useful advice. If the groom is not what you had hoped for, just say and they will fix it until you're happy - nothing is too much trouble.Purple Bone bent over backwards to get me an appointment that was convenient and are such a friendly bunch of people. So helpful and really put my mind at ease. We will not take our puppy anywhere else. I found them on instagram and they regularly post updates of all their dogs.
Kele D.
12:30 05 Mar 19
Great service, friendly environment and most important good treatment for your love ones 🐕, it is on good and & central location, the stylists are pro and gentle with the dogs, I highly recommend it.Btw they do have good offers on the services. 👌🏼
Carlos P.
20:16 20 Feb 19
Great customer service and a very pleasant experience. Rudolf came home with a great cut and very happy. Will definitely be coming back here for his next grooming.
Omer O.
22:55 14 Dec 18
It is very hard to find a good groomer who actually listens to what you want and delivers exactly that! The only place I am happy to part with my money! My bichon can be very fussy about who she likes, when I come to pick her up from here it’s clear she has had the time of her life. Would highly recommend!! Billy is incredible and I wouldn’t allow anyone else to groom my dogs.
Nicole S.
11:16 30 Nov 18
Pele has been coming to see Billy, since he was 13 weeks old. He loves his visits and comes out looking fabulous every time! Thanks for the face trim, we think he looks even cuter! See you in 3 weeks for wash and blow dry! Purplebone is the best!
Kate B.
20:14 15 Nov 18

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Our Dog Grooming & Spa Services

Premium Spa Pamper Dog Grooming

Premium Spa Pamper

The Premium Pamper Package is the definition of ultra beautification. Includes everything on offer for your dog to have the ultimate spa experience. Book your appointment with one of our award winning grooming staff above.

Full Dog Groom and Hair Cut Purplebone

Full Dog Groom

This is everything your dog needs to look and feel great. The deepest clean, a full body haircut, and all the necessary trimming and spritzing to get your pooch looking and smelling their absolute best – Book your dog in for a Purplebone grooming appointment above.

Wash and Tidy Dog Groom Purplebone

Wash and Tidy

Freshen up your dogs coat today with a wash and tidy. View the grooming chart below which illustrates exactly what will be involved in each grooming service.

Wash Dog Groom Purplebone

Wash

A wash is perfect for pets-on-the-go and busy owners. It is quick and easy. Purplebone shampoo is also available to purchase from our website, for those looking for the 5 star home grooming spa session, find out more here.

Handstrip Dogs London Fox Terrier

Hand Strip

Hand stripping is a professional service, where our groomers pull the dead hair out of the coat of a non-shedding dog. The hand stripping service also includes a full wash a cut and more, please read below, or book an appointment above.

Ultrasound Dog Teeth and gum Cleaning London

Ultrasound Teeth & Gum Cleaning

Ultrasound teeth cleaning is the most effective teeth cleaning service for dogs without the risk of anaesthetic. The toothbrush sends out air vibrations that penetrate and break down the plaque and tar with the help of a specially designed toothpaste

Puppy First Dog Groom London

Puppy Welcome Package

The puppy package is a gentle introduction to grooming and the general environment of a salon for your puppy aged from 14 weeks to 8 months of age.

Dog Nail Cutting and Smoothing Purplebone

Nail Cutting & Smoothing

Nail grinding is a great way to eliminate any of the sharp edges from nail clipping. Our small grinding tool services the nails thoroughly, keeping the rounded and smooth.

Premium Pamper Full Groom Wash and Tidy Wash Puppy Welcome Package Hand Strip A La Carte
Duration of service 2.5 Hours 2 Hours 1.5 Hours 1 Hour 1.5 Hours 3 Hours Up to 30 Mins
Ultrasound Teeth Cleaning
Nail Grinding
Nail Clipping
Blueberry Facial
Full Body Haircut
Face & Paws Cut
Shaving Paw Pads
Sanitary Area Trim
Brushing
Undercoat Removal
Shampoo
Conditioning
Blow Drying
Ear Cleaning
Mouth Wash
Deodorise Spray
Hand Stripping

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Dog Grooming Price List

All below prices are estimates.

Our grooming staff have final say of cost.

Please be aware that extra charges will occur for de-matting.

Toy Breeds Small Dog Breeds Medium Dog Breeds Large Dog Breeds X-Large Dog Breeds
Full Groom £60 £65 £70 £80 £90
Wash and Tidy £45 £50 £60 £70 £80
Wash £35 £40 £50 £50 £70
Premium Pamper Package £120 £130 £150 £170 £180
Ultrasound Teeth Clean £50 £50 £50 £50 £50
Hand Stripping £80+ £85+ £95+ £105+ enquire
Nail Clipping and Grinding £15 £15 £15 £15 £15
Toy – Toy Yorkie, Chihuahua, Teacup Poodle, Italian Greyhound, Toy Maltese, Papillon
Small – Bichon Frise, Pomeranian, Toy Poodle, Maltese, Mini Schnauzer,Shih Tzu, French Bulldog, Miniature Dachshund, Pekingese
Medium – Cocker Spaniel, Mini Poodle, Cavalier King Charles Spaniel, Springer Spaniel, Staffordshire Bull Terrier, Border Terrier, Standard Dachshund
Medium / Large – Cockerpoo, Tibetan Terrier, Mini Golden Doodle, Border Collie 
Large –  Goldendoodle, Labradoodle, English Setter, German Shepherd, Golden Retriever, Hungarian Vizsla, Labrador, Standard Poodle, Airedale Terrier, Wheaton Terrier, Irish Terrier
X-Large – Bernese Mountain Dog, Great Dane, Giant Schnauzer, Akita, Chow Chow, Newfoundland, Samoyed, Saint Bernard

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Grooming Blog Posts from ‘The Retriever’

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Collection and Drop Off

Dog Grooming Collection Drop Off London

We are now offering a collection and drop off service for dogs groomed with us and located within the illustrated London Post Codes (W2, W8, W9, W10, W11, W12, W14).

The service costs £10 each way and must be paid in advance in store or over the phone. Please request this service by adding your collection and address details in the ‘Comments’ section whilst booking your next groom. *Customers in the W2 London post code are charged an extra £10 congestion charge.

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Dog Grooming Bookings (Multiple Dogs 2+)

Our appointment booking app is great when you have one dog using one slot, however we can get really busy and if you have two or more dogs it’s tricky to book their appointments all in for the same day / time slot.

We are very happy to accommodate customers with more than two dogs and want to book their grooming appointments in for the same day / time slot.

Please fill out the form below and we will be in touch via phone or email with confirmation.

Your First and Last Name (required)*

Your Email*

Your Telephone Number*

Dogs Names*

Number of Dogs?*

Select Location*

Dog Breeds*

Desired Day & Time Slot*

Grooming Service*

Your Message

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