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Purplebone Dog Grooming

Grooming the dogs of London since 2010


Purplebone is London’s premier dog grooming spa parlour, offering many services to suit most dogs needs. Our highly trained, City & Guilds qualified, award winning grooming staff are focused on animal welfare to deliver the best possible expert quality service in a safe and relaxing environment free from cages and drying cabinets. We only take the best possible care of your dog using top of the range products and equipments in our unrivalled Notting Hill dog grooming salons.

Book your next appointment below, we’re open open 6 days a week (9.30 until 5/6)  Directions can be found here.


Important Booking Tips

Start by selecting your location, then click ‘Next’.

*First Name is the Dog’s First Name*

State the breed and coat condition, with as much detail about your desired groom.

Select ‘Remember Me’, to save all of these details for next time.

To edit the appointment click ‘View or change my appointment’ on the email received after booking.

A £25 deposit is required to secure your booking for new customers only. A link will be sent to you via SMS or email directing you to the checkout page with the £25 deposit included within it. The remainder of the fee or the full price of the service will be paid in store upon collecting your dog.

If appointments are cancelled within 24 hours, or for not showing up on the day, we reserve the right to request an advanced payment of £50 for the next appointment.


My Chloe ( pomeranian ) just had a full groom. The price was reasonable, the outcome was lovely. Everything they promised has been done right. As soon as we come out the store, people notice the cuteness of chloe. So happy with the service.
18:37 04 Sep 19
Very friendly service with fantastic quality! We took our cocker spaniel puppy for his first trim here and they did a really lovely job - the coat shape and great smell lasted for ages!
samual D.
08:40 29 Aug 19
I am really pleased with purplebone!Took Cooper there last week, and he came out smelling lovely and his coat was so soft! And he was a happy dog. We will definitely go back, to groom him again and to try the Ultrasound Teeth Cleaning.
Carla Sofia Andrade F.
10:27 21 Aug 19
I have been taking my mum's dog here for several years and they have always been kind and produced amazing results that previous groomers had failed to achieve. I have my own puppies now and I took them there to get their first groom and once again the results were great. Not only is this the case but when you visit you can see that all the dogs seem happy and calm which is impressive considering that grooming can be a stressful experience for a dog. I would recommend them to anyone.
Poppy S.
12:05 19 Aug 19
This is conveniently located very close to my hairdresser and often can find an appointment for me on the same day. The groomers are the best, they have never given my dog a bad haircut and they usually help with general advice regarding care and products. I feel that they genuinely love the pets here. Oh and once I couldn’t pick up my dog when the finished grooming her as I was stuck in traffic. They were happy to look after her for half an hour.
MaZza0000 .
20:04 17 Aug 19
This is conveniently located very close to my hairdresser and often can find an appointment for me on the same day. The groomers are the best, they have never given my dog a bad haircut and they usually help with general advice regarding care and products. I feel that they genuinely love the pets here. Oh and once I couldn’t pick up my dog when the finished grooming her as I was stuck in traffic. They were happy to look after her for half an hour.
20:04 17 Aug 19
Booked full treatment package. Their teeth treatment really helped her plaque. Fantastic service and friendly staff. We will definitely come back!
Lily S
10:16 08 Aug 19
First time we took our pomeranian Mango to a groomer and we are very happy with the service. We were treated well by both Jacob, the owner, and Billy, the groomer. Billy explained to us clearly what he would be doing and also discussed a few housekeeping points about teeth cleaning and hair brushing which was helpful. Mango was also smothered with affection. 1.5 hours later , our Mango was full of energy and groomed handsomely! He was also given a treat. Will be a regular customer if all visits are like this 🙂
15:13 27 Jul 19
Took my 1 year old Pomeranians Teddy and Bella for their first grooming here and it was absolutely phenomenal! Teddy and Bella are siblings and so experience extreme separation anxiety yet the staff handled it absolutely brilliantly. The dogs smelt amazing for weeks and the trim was exactly how i wanted it. The staff were incredibly friendly too! Amazing!
anaid A.
20:02 01 Jul 19
Our dog had the Ultrasonic Teeth Cleaning and he came back with amazingly clean, white teeth! The staff were super friendly, efficient and we would definitely recommend!
Rosalind M.
18:08 29 Jun 19
Lovely staff, friendly my dog looking forward to having a groom in this place .
Nasrin T.
12:36 17 Jun 19
Thank you so much for taking care me, you did a fantastic job, my fur is super clean, shinny and I smell so good. you are just amazing, the best in town; excellent customer service and super friendly groomers! looking forward to go back! highly recommended.
12:02 28 May 19
I've tried multiple groomers in London and Purple Bone is by far the best! They're super reliable and really listen to what you want. My dog is always so well taken care of in there and calm - today when I arrived he was asleep after his groom. Couldn't recommend highly enough. Conveniently located right next to Notting Hill Tube too!
Orlagh B.
13:13 03 May 19
I had a great first experience with purplebone and Billy in particular upon a friend's recommendation. Professional, fast and kind, attentive treatment which is most important as I have a slightly nervous dog. More expensive than other places but I will go back again because of the service.
Suzie K
17:30 26 Mar 19
Good service, fair price, very professional and it seems that our doggies are happy too. We are very pleased that we have discovered this place.
Marina M.
23:17 21 Mar 19
One of the best dog groomers i have ever been to. Really professional staff, very friendly and patient too. Highly recommended.
Emily B.
15:48 21 Mar 19
Amazing job with my very nervous show type cocker spaniel! She was calm and happy, and beautifully groomed when I collected her. Thank you!
Rachel A.
12:52 11 Mar 19
I LOVE the Purplebone spa in Notting Hill! They take the best care of my puppy Ziggi!!!! Exceptional service and they’re so sweet! Xxx
Kiran G.
11:43 20 Feb 19
This is the best grooming salon in London. My dog always looks forward to going back here for shampooing. They are very friendly and also professional to advise me about dogs' treatment.
Yuta H
11:07 20 Feb 19
The team at Purplebone are amazing - they took such great care of my dog and gave him a fantastic cut. If you're looking for a dog groomer - these guys are the best. They also stock a great range of dog accessories.
James A.
13:02 09 Feb 19
So far the BEST groomers in central London. Have been to so many groomers before and Couldn’t be more satisfied with my puppies full groom at purple bone. They take responsibilities very seriously and they’re extremely friendly and caring, highly recommending this place to everyone ❤️❤️❤️
Aysan L
14:25 17 Jan 19
Brandy well treated for the grooming and definitely my first choice next time :). The teeth scaling result is very obvious! Say bye to bad breath! 😀
Daniel L.
15:28 07 Sep 19
Friendly staff and great service! My beagle Bean was so happy and proud with her grooming. Thank you so much.
Lauren G.
12:50 03 Sep 19
Purplebone - and the lovely Ruth - did a great job with our wonderful two Cavapoos - Grace and Harry. They were happy to be there and had a great time, which is one of the most important things for us as I am sure grooming can be stressful for a dog... Ruth also did a great job with their grooming and they returned looking very beautiful. Thank you!
Ian D.
07:50 10 Jul 19
Finn my Cockapoo loves visiting Billy and Rute at Purplebone in Notting Hill and Hillgate. The service is amazing, upon arrival, it is clear that all the staff love dogs. I live in South East London but travel to Notting Hill especially to visit Purplebone. They do such an amazing job with listening to what I want and taking care of my boy. Thank you to the team for always making our visit so pleasant and always returning my boy looking his best and smelling delicious!
Asmitha M.
10:09 05 Jul 19
Noodle, my Toy Poodle visits Purplebone for grooming regularly and I wouldn't take her anywhere else. Billy and the team are very professional and helpful and you can tell that they love the dogs left in their care. Noodle always comes out looking her very best - I love her new do with pompoms! The new teeth cleaning service is excellent too.
Gina G.
13:17 04 Jun 19
Noodle, my Toy Poodle visits Purplebone for grooming regularly and I wouldn't take her anywhere else. Billy and the team are very professional and helpful and you can tell that they love the dogs left in their care. Noodle always comes out looking her very best - I love her new do with pompoms! The new teeth cleaning service is excellent too.
Gina G.
13:17 04 Jun 19
We took Reenie, our Cavapoo puppy, today for her first grooming session at Purplebone (Hillgate). All the staff was very friendly and happy to help. Our groomer Vassilis took care of Reenie and gave her an amazing new haircut! We highly recommend Purplebone for its amazing service and we will definitely come back for Reenie's next grooming session!!Victoria, Paschalis & Reenie
Victoria D.
00:44 17 May 19
These guys turn my hairy beast Denis to the most beautiful dog in the neighborhood!
Madina B.
20:47 16 Apr 19
We visited with my standard poodle puppy just to give him some exposure to the grooming environment, Billy was great with him and did a fantastic job with his wash and blow dry. He smelled great for 3 weeks after the groom. We returned a couple of months later for his first ever big boy cut and specifically requested Billy because he has 3 of his own poodles at home, so knows how to deal with poodle fur. Billy is so experienced and often grooms his dogs for shows. He's so knowledgeable and offered us some really useful advice. If the groom is not what you had hoped for, just say and they will fix it until you're happy - nothing is too much trouble.Purple Bone bent over backwards to get me an appointment that was convenient and are such a friendly bunch of people. So helpful and really put my mind at ease. We will not take our puppy anywhere else. I found them on instagram and they regularly post updates of all their dogs.
Kele D.
12:30 05 Mar 19
Great service, friendly environment and most important good treatment for your love ones 🐕, it is on good and & central location, the stylists are pro and gentle with the dogs, I highly recommend it.Btw they do have good offers on the services. 👌🏼
Carlos P.
20:16 20 Feb 19
Great customer service and a very pleasant experience. Rudolf came home with a great cut and very happy. Will definitely be coming back here for his next grooming.
Omer O.
22:55 14 Dec 18
It is very hard to find a good groomer who actually listens to what you want and delivers exactly that! The only place I am happy to part with my money! My bichon can be very fussy about who she likes, when I come to pick her up from here it’s clear she has had the time of her life. Would highly recommend!! Billy is incredible and I wouldn’t allow anyone else to groom my dogs.
Nicole S.
11:16 30 Nov 18
Pele has been coming to see Billy, since he was 13 weeks old. He loves his visits and comes out looking fabulous every time! Thanks for the face trim, we think he looks even cuter! See you in 3 weeks for wash and blow dry! Purplebone is the best!
Kate B.
20:14 15 Nov 18


Our Dog Grooming & Spa Services

Premium Spa Pamper Dog Grooming

Premium Spa Pamper

The Premium Pamper Package is the definition of ultra beautification. Includes everything on offer for your dog to have the ultimate spa experience. Book your appointment with one of our award winning grooming staff above.

Full Dog Groom and Hair Cut Purplebone

Full Dog Groom

This is everything your dog needs to look and feel great. The deepest clean, a full body haircut, and all the necessary trimming and spritzing to get your pooch looking and smelling their absolute best – Book your dog in for a Purplebone grooming appointment above.

Wash and Tidy Dog Groom Purplebone

Wash and Tidy

Freshen up your dogs coat today with a wash and tidy. View the grooming chart below which illustrates exactly what will be involved in each grooming service.

Wash Dog Groom Purplebone


A wash is perfect for pets-on-the-go and busy owners. It is quick and easy. Purplebone shampoo is also available to purchase from our website, for those looking for the 5 star home grooming spa session, find out more here.

Handstrip Dogs London Fox Terrier

Hand Strip

Hand stripping is a professional service, where our groomers pull the dead hair out of the coat of a non-shedding dog. The hand stripping service also includes a full wash a cut and more, please read below, or book an appointment above.

Ultrasound Dog Teeth and gum Cleaning London

Ultrasound Teeth & Gum Cleaning

Ultrasound teeth cleaning is the most effective teeth cleaning service for dogs without the risk of anaesthetic. The toothbrush sends out air vibrations that penetrate and break down the plaque and tar with the help of a specially designed toothpaste

Puppy First Dog Groom London

Puppy Welcome Package

The puppy package is a gentle introduction to grooming and the general environment of a salon for your puppy aged from 14 weeks to 8 months of age.

Dog Nail Cutting and Smoothing Purplebone

Nail Cutting & Smoothing

Nail grinding is a great way to eliminate any of the sharp edges from nail clipping. Our small grinding tool services the nails thoroughly, keeping the rounded and smooth.

Premium Pamper Full Groom Wash and Tidy Wash Puppy Welcome Package Hand Strip A La Carte
Duration of service 2.5 Hours 2 Hours 1.5 Hours 1 Hour 1.5 Hours 3 Hours Up to 30 Mins
Ultrasound Teeth Cleaning
Nail Grinding
Nail Clipping
Blueberry Facial
Full Body Haircut
Face & Paws Cut
Shaving Paw Pads
Sanitary Area Trim
Undercoat Removal
Blow Drying
Ear Cleaning
Mouth Wash
Deodorise Spray
Hand Stripping


Dog Grooming Price List

All below prices are estimates.

Our grooming staff have final say of cost.

Please be aware that extra charges will occur for de-matting.

Toy Breeds Small Dog Breeds Medium Dog Breeds Large Dog Breeds X-Large Dog Breeds
Full Groom £55 £60 £65 £80 £90
Wash and Tidy £45 £50 £60 £70 £80
Wash £35 £40 £50 £50 £70
Premium Pamper Package £120 £130 £150 £170 £180
Ultrasound Teeth Clean £50 £50 £50 £50 £50
Hand Stripping £80+ £85+ £95+ £105+ enquire
Nail Clipping and Grinding £15 £15 £15 £15 £15
Toy – Toy Yorkie, Chihuahua, Teacup Poodle, Italian Greyhound, Toy Maltese, Papillon
Small – Bichon Frise, Pomeranian, Toy Poodle, Maltese, Mini Schnauzer,Shih Tzu, French Bulldog, Miniature Dachshund, Pekingese
Medium – Cocker Spaniel, Mini Poodle, Cavalier King Charles Spaniel, Springer Spaniel, Staffordshire Bull Terrier, Border Terrier, Standard Dachshund
Medium / Large – Cockerpoo, Tibetan Terrier, Mini Golden Doodle, Border Collie 
Large –  Goldendoodle, Labradoodle, English Setter, German Shepherd, Golden Retriever, Hungarian Vizsla, Labrador, Standard Poodle, Airedale Terrier, Wheaton Terrier, Irish Terrier
X-Large – Bernese Mountain Dog, Great Dane, Giant Schnauzer, Akita, Chow Chow, Newfoundland, Samoyed, Saint Bernard


Our Grooming Staff

London Purplebone Dog Groomer Billy
London Purplebone Dog Groomer Rute
London Purplebone Dog Groomer Afroditi
London Purplebone Dog Groomer Manal
London Purplebone Dog Groomer Juliette
London Purplebone Dog Groomer Natasha

Grooming Blog Posts from ‘The Retriever’



Collection and Drop Off

Dog Grooming Collection Drop Off London

We are now offering a collection and drop off service for dogs groomed with us and located within the illustrated London Post Codes (W2, W8, W9, W10, W11, W12, W14).

The service costs £10 each way and must be paid in advance in store or over the phone. Please request this service by adding your collection and address details in the ‘Comments’ section whilst booking your next groom. *Customers in the W2 London post code are charged an extra £10 congestion charge.


Dog Grooming Bookings (Multiple Dogs 2+)

Our appointment booking app is great when you have one dog using one slot, however we can get really busy and if you have two or more dogs it’s tricky to book their appointments all in for the same day / time slot.

We are very happy to accommodate customers with more than two dogs and want to book their grooming appointments in for the same day / time slot.

Please fill out the form below and we will be in touch via phone or email with confirmation.

Your First and Last Name (required)*

Your Email*

Your Telephone Number*

Dogs Names*

Number of Dogs?*

Select Location*

Dog Breeds*

Desired Day & Time Slot*

Grooming Service*

Your Message


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